Ruchi Soya joins hands with GAIN and CECOEDECON

Ruchi Soya joins hands with GAIN and CECOEDECON for the Fortification of Mahakosh Soyabean Oil with Vitamin A and D 

•  CECOEDECON, GAIN and Soyabean oil processors join hands in Madhya Pradesh
•  Mahakosh soyabean oil will now have added health benefits to tackle deficiency of Vitamins

 June 18, 2013, Bhopal: India’s leading FMCG Company and No. 1 manufacturer & marketer of Edible oil and Soya products, Ruchi Soya Industries Limited (Ruchi Soya) will play a pivotal role in the project on ‘Soybean oil fortification’ in Madhya Pradesh. Under this project, largest selling Soyabean oil brand in the state ‘Mahakosh’ will now have additional health benefits of Vitamin A and D.  

This was announced recently in Bhopal during the official launch ceremony of soybean oil fortification project graced by the Honourable Chief minister of Madhya Pradesh Shri. Shivraj Singh Chouhan. Also present on the occasion was Shri Kailash Vijayvargiya, Honourable Minister of Science & Technology & Food Processing, Government of Madhya Pradesh along with several other dignitaries.

Centre for Community Economics and Development Consultants Society (CECOEDECON) has been working on ‘Soybean oil fortification’ in collaboration with the United Nations affiliated body, Global Alliance for Improved Nutrition (GAIN) and edible oil manufacturers in Madhya Pradesh. Under this project, soyabean oil by leading companies will be fortified with the essential vitamins A & D. This initiative aims to curb malnutrition in Madhya Pradesh with a primarily focus on the nutritional security.

 Mr. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited commented, “The objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the state. We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh. We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategies to address it.”

Ruchi Soya Industries Limited is India’s leading FMCG Company, the No. 1 manufacturer and marketer of Edible oil and Soya products under popular retail brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

The Global Alliance for Improved Nutrition (GAIN) is an alliance driven by the vision of a world without malnutrition. Created in 2002 at a Special Session of the UN General Assembly on Children, GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. GAIN is a Swiss foundation headquartered in Geneva, and has a global presence.

The Centre for Community Economics and Development Consultants Society (CECOEDECON) was founded by a small group of young, committed social workers to provide immediate relief to the victims of devastating floods in Jaipur district in 1982. From a very modest beginning as a relief agency, ECOEDECON has evolved into a civil society organization pursuing integrated participatory development and advocating human rights.